The surprise smash-hit social networking site of 2011 was not Twitter nor Google+.
Instead it was the pinning platform „Pinterest“. A social network site which is still based on an invite-only mechanic. It is a splashing success and jumped into the top ten most visited social networks of 2011.
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Also this year it continues to gain traction and popularity. Every week close to 20 million site visits only in the US.Â
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It follows a rather straight-forward concept, which might explain some of its huge success: Users create and name Boards anything they like and post relevant photos on corresponding Boards. Users follow one another based on interests, and photos are displayed in a pin board-type feed that is visually appealing.
Our reco: Visit their site and think about if and how you could get involved.
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The surprise smash-hit social networking site of 2011 was not Twitter nor Google+.
