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Branded or stranded is an experiment in collective thinking. State what you want, how you want. Comments will not be deleted. Hijacking is not a problem. Feel free to interject as many times as you want. If sufficient contributions have been made, we can provide an executive summary, subject to interest.
The blog is written by Marco Monfils, former marketing VP for Reckitt Benckiser in North America, earlier Head of Marketing for Unilever (household) in Central & Eastern Europe, and member of diverse strategic global think-tanks for Unilever and Reckitt Benckiser during this time. Marco likes to blog about business, marketing, culture and society, and likes to try new things.
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