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Ahold´s 6 Strategic Pillars PDF Print
Written by Andreas von der Heydt   
Thursday, 26 April 2012 16:25

Last week Dutch retaiIer Ahold reported a sales increase of 5.5 percent at constant exchange rates to more than €30 billion. Net income grew by 19 percent to over €1 billion.

It really seems now that the company is finally back on track.

 


When at the beginning of 2011 Ahold´s then newly appointed CEO Dick Boer started with his job, he presented six strategic pillars to reshape the company. These pillars are: increasing customer loyalty, broadening its offering, expanding its geographic reach, simplicity, responsible retailing, and people performance.

 

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At the heart of Ahold´s 6 Pillars strategy lies the conviction that new technologies and the increasing importance of social media have put the consumers and customers firmly in the driver’s seat.

We are pleased to hear that this was understood and acted upon by Ahold´s senior management team.

Best regards,

Andreas von der Heydt
http://www.consumergoodsclub.com
 

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about cgc blog

CGC BlogsThis blog, which is the official blog of the Consumer Goods Club (CGC), is written by Andreas von der Heydt and other members of the club's moderating team.

The blog is reflecting the personal ideas, opinions and thoughts of the authors. They are not linked in any way with their jobs and/or work.

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