Some minutes ago I´ve just read a truly fascinating article called How to let Your purpose find You by Umair Haque. He´s giving what he calls his „top four admittedly idiosyncratic — yet hopefully pragmatic — tips“ about how to have a more fulfilled life.

I was moved and inspired especially by his first tip. Let´s jointly read the follwoing lines to tip 1 and then please share your thoughts with us.

 

„Be uncool enough to love. Purpose is a kind of love; it bridges the gap between the individual and the world. Yet, at every turn, in our brain-dead cult of the glacial machine, we're discouraged from even using the word love — unless, of course, when it serves the consumerist purpose of selling diamonds or cheeseburgers or SUVs. So we substitute lower-quality ingredients for it, talking about "passion" or "dreams" or "bucket lists." Yet, just as a McBurger is more of a food-like product than real food, so McLove just gives us the sensation of emotional fullness without the lasting nourishment of sustenance.

Real love, today, is outmoded, passé; it just isn't cool. Love your work? Love your neighborhood? Love your life? Love humanity? Love yourself? See, I just made you roll your eyes with the coolly detached irony of the mustachioed hipster overlord.

In our overly numb culture of icy cool, when we do feel something, we so often feel the opposite of love: hate, anger, fear, and envy. And those can give you drive. But drive isn't purpose — drive is a fury to be slaked, an ambition to be achieved. Purpose is love, not just little-l love, but Big Love, the grand affair that defines a life — first between you and your better, fuller, truer, worthier self; and then between your that self and the world. And the longer you spend, insulated in the armor of ironic detachment, icy cool in your igloo — the longer you're on something like a permanent vacation in the lifeless arctic wastelands of the empty tundras of the human soul.“

What do you think? Do you admit to love? Do you admit verbally expressing your love e.g. in statements you´re making in a business context and setting?

Andreas von der Heydt
http://www.consumergoodsclub.com